BACKGROUND:

This Policy applies as between you, the User of this Website and Dartford Dental the owner and provider of this Website. This Policy applies to our use of any and all Data collected by us in relation to your use of the Website.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

2. Scope of this Policy

This Policy applies only to the actions of Dartford Dental and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

3. Data Collected

Without limitation, any of the following Data may be collected by this Website from time to time:

• 3.1 name.
• 3.2 job title.
• 3.3 profession.
• 3.4 contact information such as email addresses and telephone numbers.
• 3.5 demographic information such as post code, preferences, and interests.
• 3.6 financial information such as credit / debit card numbers.
• 3.7 IP address (automatically collected).
• 3.8 web browser type and version (automatically collected).
• 3.9 operating system (automatically collected).
• 3.10 a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected)

4. Our Use of Data

• 4.1 Any personal Data you submit will be retained by Dartford Dental for as long as regulations require us to retain data for.
• 4.2 Unless we are obliged or permitted by law to do so, and subject to Clause 5, your Data will not be disclosed to third parties. This includes our affiliates and / or other companies within our group.
• 4.3 All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. For more details on security see Clause 11 below.
• 4.4 Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our website. Specifically, Data may be used by us for the following reasons:
• 4.4.1 internal record keeping.
• 4.4.2 improvement of our products / services.
• 4.4.3 transmission by email of promotional materials that may be of interest to you.
• 4.4.4 contact for market research purposes which may be done using email, telephone, fax, or mail. Such information may be used to customise or update the Website.

5. Third Party Websites and Services

• 5.1 Dartford Dental may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment processing, delivery of purchased items, search engine facilities, advertising, and marketing, developing, and processing. The providers of such services do not have access to certain personal Data provided by Users of this Website.
• 5.2 Any Data used by such parties is used only to the extent required by them to perform the services that Dartford Dental requests. Any use for other purposes is strictly prohibited. Furthermore, any Data that is processed by third parties shall be processed within the terms of this Policy and in accordance with the Data Protection Act 1998.

6. Links to Other Websites

This Website may, from time to time, provide links to other websites. Dartford Dental has no control over such websites and is in no way responsible for the content thereof. This Policy does not extend to your use of such websites. Users are advised to read the privacy policy or statement of other websites prior to using them.

7. Changes of Business Ownership and Control

• 7.1 Dartford Dental may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Dartford Dental. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
• 7.2 In the event that any Data submitted by Users is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.

8. Controlling Use of Your Data

• 8.1 Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:
• 8.1.1 use of Data for direct marketing purposes; and
• 8.1.2 sharing Data with third parties.

9. Your Right to Withhold Information

• 9.1 You may access certain areas of the Website without providing any Data at all. However, to use all features and functions available on the Website you may be required to submit certain Data.
• 9.2 You may restrict your internet browser’s use of Cookies. For more information see Clause 12.

10. Accessing your own Data

You have the right to ask for a copy of any of your personal Data held by { Dartford Dental (where such data is held).

11. Security

11.1 Data security is of great importance to Dartford Dental and to protect your Data we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure Data collected via this Website.

12. Cookies

• 12.1 This Website may place and access certain first party Cookies on your computer. First party cookies are those placed directly by Dartford Dental via this Website and are used only by Dartford Dental. Dartford Dental uses Cookies to improve your experience of using the Website and to improve our range of services. Dartford Dental has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.
• 12.2 By using this Website, you may receive certain third-party Cookies on your computer. Third party cookies are those placed by websites and/or parties other than Dartford Dental. Third party cookies are used on this Website for advertising services and to improve your experience of using the Website and are detailed below. These cookies are not integral to the services provided by the Website.
• 12.3 All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.
• 12.4 Before Cookies are placed on your computer [, subject to sub-Clause 12.5] AND/OR sub-Clause 12.8, you will be presented with (Pop Up prompt information below)
  The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. If you continue without changing these settings, you consent to this - but if you want, you can change your settings at any time.
  requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Dartford Dental to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.
• a) Certain features of the Website depend upon Cookies to function. UK and EU Cookie Law deems these Cookies to be “strictly necessary.” These Cookies are shown below. Your consent will not be sought to place these Cookies. You may still block these cookies by changing your internet browser’s settings as detailed below.
• 12.5 The following first party Cookies may be placed on your computer:

Name of Cookie	Purpose	Strictly Necessary
Analytics	To improve services, we provide our customers	Yes
Functionality	To improve services, we provide our customers	Yes
Performance	To improve services, we provide our customers	Yes

and the following third-party Cookies may be placed on your computer:

Name of Cookie	First / Third Party	Provider	Purpose
guest_id k pid	Third Party	Twitter.com	'Targeting' cookies are linked to services provided by third parties, such as 'Like' buttons and 'Share' buttons. The third party provides these services in return for recognising that you have visited our website
NID PREF	Third Party	Google.com	'Targeting' cookies are linked to services provided by third parties, such as 'Like' buttons and 'Share' buttons. The third party provides these services in return for recognising that you have visited our website
datr locale lu _e_oPLf_0	Third Party	Facebook.com	'Targeting' cookies are linked to services provided by third parties, such as 'Like' buttons and 'Share' buttons. The third party provides these services in return for recognising that you have visited our website
LinkedIn	Third Party	Linkedin.com	'Targeting' cookies are linked to services provided by third parties, such as 'Like' buttons and 'Share' buttons. The third party provides these services in return for recognising that you have visited our website

• 12.6 This Website uses analytics services provided by Google Analytics and hosting provider. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how Users use the Website. This, in turn, enables us to improve the Website and the services offered through it. You do not have to allow us to use these Cookies, as detailed below, however whilst our use of them does not pose any risk to your privacy or your safe use of the Website, it does enable us to continually improve our business.
• 12.7 The analytics services used by this Website use Cookies to gather the required information. Certain of these Cookies may be placed immediately when you decide to visit the Website and it may not be possible to obtain your prior consent. You may remove these Cookies and prevent future use of them by following the steps set out below.
• 12.8 The analytics services used by this Website use the following Cookies:
• 12.9 You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third-party cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser.
• 12.10 You can choose to delete Cookies at any time however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.
• 12.11 It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

13. Changes to this Policy

Dartford Dental reserves the right to change this Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website, and you are deemed to have accepted the terms of the Policy on your first use of the Website following the alterations.